The Listing Compliment DM
Send when an agent posts a beautiful new listing or video walkthrough.
"Hey [First Name], saw your new listing on [Street/Neighborhood]. Absolutely love the photography and the video walkthrough! Just wanted to give you props for marketing it the right way. Hope it goes under contract fast!"
The Recent Closing Congratulation
Send when an agent shares a closed deal on social media.
"Huge congratulations on closing [Property Address], [First Name]! Always love seeing fellow agents putting in the work and winning. How are you finding inventory in [Market Name] right now?"
The AI Prompt / Tool Share DM
Send to an agent who mentions feeling busy, overwhelmed, or looking for marketing ideas.
"Hey [First Name], saw your post about how crazy your schedule has been lately.
We built an AI prompt vault inside our organization that generates luxury listing descriptions and social content in 30 seconds with Claude. Happy to send you the prompt sheet if you want to test it out for your next listing!"
The Mastermind VIP Guest Pass
Send to an agent who wants to learn video, YouTube, or modern lead generation.
"Hey [First Name], our national organization hosts a private live mastermind with Mike Sherrard and top 1% producers every Tuesday on video and AI workflows.
I have a guest pass for this week's call and thought of you. Would you like me to send you the Zoom link? No catch, just great ideas."
The Curious About eXp DM
Send to an agent who asks about eXp Realty or likes one of your attraction posts.
"Hey [First Name], saw your comment! Changing brokerages is a huge decision and there is a lot of noise out there.
I partnered with Agent Wolf Pack and it has been the best business move I have made.
If you ever want an honest, behind-the-scenes look at the math, the $16k cap, and what we provide without any pressure, I am happy to hop on a 15-minute call and share the real numbers."